VIA Rail Canada Project

Redesigning VIA Rail's Reservation System

Creating intuitive, accessible interfaces that enhanced the booking experience across desktop, tablet and mobile.

Project Detail

I joined VIA Rail's team as a UX Designer to help deliver their new reservation system solution. My role focused on designing intuitive, user-friendly interfaces that enhanced the booking experience across devices. I ensured the platform adhered to high accessibility standards, addressing the needs of passengers with diverse requirements. I also collaborated closely with stakeholders, designers and developers to implement innovative features, aligning user-centric design principles with technical feasibility to create a seamless booking journey.

VIA Rail Canada interface mockup — Responsive booking experience across desktop, tablet and mobile

Process and Solutions

Based on the business requirements, I worked on creating high-fidelity prototypes in Axure RP for key features, including the search destination page, disabilities options and passenger information forms. Each design was crafted for responsive views, ensuring a seamless experience across desktop, mobile and tablet devices. I presented design solutions to the business team for validation and meticulously documented each design to support implementation. Collaborating closely with stakeholders and other designers, I ensured the designs aligned with user-centric principles and technical feasibility to deliver an optimized booking journey.

Conclusion

The redesign of VIA Rail's reservation system highlights the transformative power of user-centered design in modernizing digital platforms. By prioritizing passenger needs and accessibility, the new system not only delivers a streamlined and intuitive booking experience but also sets a new standard for inclusivity and convenience. This project underscores the importance of designing with empathy and adaptability, paving the way for future innovations that enhance customer satisfaction and service excellence.

WCAG conformance

−40%

steps to book a return trip

unified cross-device flow

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