Redesign of Cirque du Soleil website purchasing experience
ROLE
Lead UX Designer
PROJECT
E-commerce redesign and ticket purchase
ROLE
Lead UX Designer
DURATION
10 months, Part-time
I joined the Cirque du Soleil team as a Senior UX Designer to lead the redesign of the ticket purchase process. Our goal was to create a more user-friendly, efficient, and enjoyable experience for customers navigating the website.
MY CONTRIBUTION
User Interview & Gather Business Requirement
User Flow
UX Design
User Testing
Image detail: Prototype
Heuristic Evaluation
I conducted a comprehensive heuristic evaluation of the website to thoroughly assess its usability, functionality, and overall user experience. This evaluation involved systematically reviewing the website against established usability principles to identify issues such as navigation challenges, design inconsistencies, and functional inefficiencies.
The primary objective was to pinpoint specific areas needing improvement, provide actionable recommendations, and ultimately enhance the user experience and increase user satisfaction. By addressing these issues, the goal was to create a more intuitive, efficient, and enjoyable interaction for all users.
Image detail: wireframe mock-up
Wireframe & Prototype
I completed the user flow using low-fidelity wireframes to test and iterate on design concepts. This process involved sketching basic layouts and interactions to explore various ideas and quickly visualize the structure of the application. The low-fidelity wireframes facilitated early feedback and validation from stakeholders, ensuring alignment with business requirements and objectives.
Once the wireframes were refined, I developed a high-fidelity prototype to simulate the final user experience. This prototype was used for conducting user testing, allowing us to gather valuable insights and make informed adjustments before finalizing the design. This iterative approach ensured that both the design and functionality met user needs and expectations effectively.
The result
The redesign of Cirque du Soleil's ticket purchasing experience resulted in a significant improvement in user satisfaction. Through iterative design processes, including user interviews, heuristic evaluations, and user testing, we were able to streamline the ticket purchase flow. This led to a more intuitive and enjoyable interaction for users, reducing friction and increasing ease of use.